case studies.
Carde · Lead Product Designer · 2024-2025
Producing a TCG means moving hundreds of cards through designers, artists, editors, and contractors -- work most publishers still run across spreadsheets and email. I designed Carde Create, the enterprise platform that unified it around the one object every team shared: the card.
B2B Enterprise Software
Systems Architecture
OnlineMedEd · Lead ux/ui designer · 2018-2022
Years of curriculum investment sat unused because the product asked students to plan their own path through it. The fix was making the product tell them what to do next — and that meant the Scheduler became the dashboard, not a feature inside it.
0-1 Systems Design
Education
randstad risesmart · Product Design · 2023 - 2024
The product looked like a usability problem, but the real issue lived outside the funnel. Four teams held four different definitions of the service, and users were arriving with the wrong expectations before the product ever loaded. A landing page proposal became the forcing function that got Sales, Marketing, Product, and Coaching aligned on what coaching actually was.
UX Research
B2B Enterprise Software
other work.
onlinemeded · Mobile ux/ui Design · 2019
The purpose of OnlineMedEd’s flashcard app is to serve as a key content touchpoint, delivering value by using one of medical school’s most common study mediums: flashcards.
iOS
Mobile UX
briggo · Mobile + kiosk ux/ui · 2020
Consumer UX for a Robotic Barista
(coming soon)
Designed the mobile and kiosk order flows powering Briggo's BaristaBot, then reshipped them under Costa Coffee after acquisition.
Mobile & Kiosk Ordering
Re-Branded UI
Interaction Design
experience.
Carde.io
Oct 2024 - Jun 2025
Owned design for 4 products powering 30+ trading card game communities, from grassroots player hubs to publisher-controlled ecosystems. Publishers like Ravensburger and Universus gained brand control, store network management, and analytics. Designed bespoke features for partners like CookieRun, a production pipeline for TCG card set design from scratch, and the design system that skinned all products across brands.
Randstad RiseSmart
Oct 2022 - Sept 2024
Diagnosed a conversion problem five teams had misidentified as usability. Research across 300+ sessions and 38 enterprise interviews revealed users didn't understand the service before being asked to choose a coach. A landing page proposal forced cross-functional alignment. Conversion in the tested cohort roughly doubled, from 22% to 47%.
Sept 2018 - Aug 2022
Sole designer, later Lead, on a platform serving 200K+ medical students. Designed a scheduling tool that became the product's dashboard, restructured content architecture to surface underused resources, and built onboarding as preference capture. Non-video content engagement increased 30-40%.
let's build the right thing.
Design leadership, select consulting, design systems, greenfield design. Tell me what you’re trying to scale.